We might like to think that consumers weigh up their options between brands carefully before making a purchase. But the fact is – from cars to deodorants to beer – people choose quickly and intuitively – based on how they feel. The part of our brains that drive this decision making is referred to by behavioural scientists as our System1 brain.
We believe in evidence-based creativity. In the first month of advertising development we test a minimum of 3 ideas – quantitatively – for emotional appeal. We never recommend anything that we can’t prove will drive profitable growth by connecting emotionally with your customers.
Simply put, this means an Ad that will grow your market share by 1% to 3% and will put you in the top 30% of Ads tested (20,000+ ideas tested quantitatively over 15 years).
If we don’t hit this 3-5 Star benchmark first time round, we keep going (at our cost) until we do.
System1 Agency is a full service agency that creates advertising proven to translate emotion into profitable brand growth. An evidence based approach to creativity. We don’t speculate with anything. Because when it comes to advertising, it’s too important to guess.contact us